I’ve been talking about 5 ways to develop a compelling marketing message. One of the steps is adding value. You should find a way for one simple reason.
It works.
Customers will love it.
They’ll talk to others about it.
They’ll come back for more.
Here’s a great example. I recently wanted to send a gift to a friend who lives across the country. I wanted it to be unique and somthing she could share with her husband too. I chose to send Sugardaddy’s brownies. I visited the store but could have easily accomplished this online as well. A simple gift transaction has made me a raving fan.
If you aren’t familiar - Sugardaddy’s make brownies – really amazing brownies with names like American Beauty and Drunken Chunky. (Note: you can’t overdeliver if your basic product/service isn’t great to start with)
They ship brownies in really cool packaging. It doesn’t just taste good, it looks good too. When you open up the box, you know before you take a bite these are really special brownies. They also promise next day so they are fresh. Their standard is “Oven to door in 24.” (Note: they charge for the service, but it’s not an option)
I placed my order, wrote a nice note to be included and left feeling good about my gift choice.
I was happily surprised by a phone call to thank me for my order - a nice touch – and they also let me know that my gift had been delivered and signed for. Confirmation that my gift was there. I also received a discount code for 10% off my next order.
Easy? Sure. But hardly anyone does it.
It made an impact.
Sugardaddy’s doesn’t sell on price – they charge for shipping (of course) but only offer overnight rates because they insist that their product arrive and be fresh. They don’t make cakes, or other treats – they market the “couture” brownie. I love that they tell me as a customer – this is how we do it. We’ll deliver the best brownies in a beautiful package and guarantee freshness. We’re awesome at that. That one thing.
How can you apply this concept in your business? Can you simplify things and make doing business with you/your company easier and customers happier?
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