Have you seen the DirecTV commercials with the petite lap giraffes?
I love them.
I want one! Check out the video of the tiny one doing his workout on the treadmill. Genius.
The folks at DirecTV realized they were on to something and took it a step further.
The petite lap giraffe web cam! Seriously!
This got me thinking about you and your business.
And I started thinking about how you can use this concept to promote your products!
How can you get us behind the scenes? Can you show us how you do your work?
Building credibility and trust is a blend of who you are, how you interact, but most importantly how you treat your clients.
You already know it’s about them.
Invite them in, give them a tour, throw open the door!
Not sure what to do? Here are a few ideas to get you started!
Show us how you do your thing like Vanesa does.
If you do commission work, you could add a DVD with the “creating of” to your services!
Teach me how to do something.
I may never be a great photographer like you, but I’d love to have your show me how you frame a landscape photo.
Let me in on how you write your songs, or collaborate in the studio.
Invite me to your kitchen – show me how you’re creating my cake, or the best way to cook an artichoke.
Take me on a tour of your facility.
Introduce me to the people who answer the phone, or make your products.
I once took a tour of the Longaberger basket factory and watched the weavers work.
Do the same thing at your place, virtually.
Take us shopping for the supplies you select for your jewelry.
Show me how to select a frame and mat for the prints you sell.
Let us “listen in” to a coaching call (with your clients permission – and where appropriate)
Do you have a killer system for follow up? Let us in on it!
Let us watch a class and get a taste of what working with you is like.
Share a productivity tool that makes your work day easier.
Are you in a highly regulated business where you can’t do the behind the scenes stuff?
Do an animoto video of the steps involved in my mortgage application/approval process.
Tell me what to expect when meeting with you for legal advice.
How can you give your customers a “behind the scenes” peek?
Let us know in the comments!
Great inspiration Phyllis! I have worked with several clients who should do exactly what your suggesting. It has gotten me thinking of my crazy world… how do I take you on a behind the scenes look on my crazy life?
Glad you liked it. I’d be happy to do a skype chat about your ideas! You already take us along on your travels – I love that!
I’m excited to have come across your site. Great info! Just what I need. Thanks!
Thanks for the feedback! Glad it was helpful to you.