You’re crystal clear about who your right people are.
You have a detailed customer description. You educate, inspire and love them. As a business owner or solopreneur – your motivation and intentions are righteous. Helping your best people is why you do what you do. It’s what gets you up in the morning and motivates you to tweet, and skype and engage until the wee hours.
You’ve spent time and energy making sure you understand your right people. You ask for feedback, you design programs and write e-books about things they need. And want.
Are you getting the results you need? And want?
Are you missing the other side of the equation?
In a recent conversation with Tami who writes at Targeted Traffic Strategies she asked “What do you want to be known for?”
Could it be that your right people can’t find you?
You may be sure about who you want to reach, but are you certain about you?
I recently wrote about being an expert. We often resist the designation out of a sense of modesty or discomfort with self promotion.
But the resistance is misguided. Being clear and intentional about what you do and who you serve is the only way your right people are going to recongnize you when they show up!
It’s the other side of the equation to client attraction.
They need to be as sure about you and what you offer as you are about them. Finding you will be easier. Connecting will be simpler and moving them from contact to client will be the natural next step. For both of you.
What do you want to be known for?
