Making a great first impression matters.
Even in business.
Especially for small businesses.
It can be the difference between gaining a customer for life and a one-time purchase.
A recent experience with locally woman owned Brownie Points reminded me that it can be so easy to get this right.
I love sending gifts to clients. I like a hand-written note to be included so I need a business that can handle a bit of special handling. I saw a FB post about a company close by and decided to give them a try.
I stopped in with my personal notes and checked out my options. I ordered some brownies and asked if they’d be okay putting my notes in the packages.
Co-owner Lisa Berliner was super. Not only did she make this easy, she asked about me, my business and how I found Brownie Points. I left feeling good about the gifts and crossed my fingers that the brownies would taste okay.
There was no need to worry.
A couple of days later I received a phone call from a recipient who said the brownies were a big hit and everyone at the office was enjoying them.
A week later, the founder Lisa King called me to thank me for the order. A real live thank you phone call. Please understand my 2 orders weren’t large expenditures. I know that Lisa has plenty of large corporate clients and I’m sure she takes great care of them too.
It made an impression.
Last week it was time for more thank-you notes and brownies. I popped over and placed a couple more orders. Now I’m a regular. I’m treated like a favorite customer and they make me feel like my small orders are appreciated.
They noticed I tweeted about them.
They gush over how nice it is to see me.
I’m thinking of who else I can send brownies to.
It’s so easy to make a good impression.
It’s as simple as being nice, taking an interest, and saying thanks we appreciate you.
Small businesses have the advantage when it comes to making a personal connection. Done well it becomes part of your brand and it will set you apart from competitors.
Are you making a good first impression?