I know what you’re saying.
“Phyllis, Black Friday is this week! I can’t possibly do this!”
I hear you.
But you can and I’ve got help for you!
You don’t have to have a huge sales page (no one is going to read it anyway) or a 7 step funnel.
All you have to do is make an offer.
And make your offer compelling.
I’ve outlined 4 strategies that will make it easier for you to package what you want to offer.
- Costco Strategy
- Verizon Strategy
- Estee Lauder Strategy
- Loyalty Strategy
I’ve also outlined the target audience options for you as well. That way, you can determine what offer is going to work best with you target audience.
There’s a check-list to keep you organized.
I’m giving it to you if you promise not to feel the need to check every box!
It’s a guide – not a to-do list.
I can’t spill the details (because it’s a black Friday secret) but last week, I talked to Ricki Heller and we were able to get her offer planned.
She already had a product in mind (already created and tested) and a price strategy that we tweaked.
Together we discussed how to market the offer and got clear on how it would work.
I wrote up some copy ideas that the two of us came up with while we were talking and boom!
All of it in about an hour!
Don’t complicate this. Don’t over think it.
What is your audience asking for?
How can you make an offer that’s easy for you to deliver?
What can you do to offer a great value that’s a win for you as well?