I recently had one of those surreal moments where I felt like someone was reading my thoughts.
It happened when I was watching a Facebook live post by Amy Porterfield. It was a long-ish post (nearly 90 minutes) so I’ll summarize for you.
She shared a story about a friend who was doing a launch and was disappointed with her results. Despite being smart and hard-working it wasn’t getting much attention. You could tell it was hard for her to see her friend struggle. She decided to share how we could avoid this experience.
Here are the 4 steps she said are absolutely required before trying to sell or launch anything to your audience.
Step one – Write a blog post every single week for at least 12 weeks.
Step two – Share this post with your email list. Even if you only have 4, or 40 or 400+.
Step three – Post links to the post with attention grabbing snippets on social media.
Step four – When possible have a helpful resource that supports your post that people can opt in to recieve.
Tip for step one:
Your content could be a video, or a podcast if that medium is easier for you or preferred by your audience. Blogging is just one way to get your message in front of your audience.
Tip for step two:
Consistency is critical.
I know on Sunday’s I’m going to get an email from my friend Ricki Heller.
The indefatigable Marie Forleo shares a video post every Tuesday.
Amy suggested weekly and I think that’s good for most, but if you need to start monthly or bi-weekly then do that and be consistent. Increase frequency as soon as you can.
Remember this is about your audience. It’s about serving them.
Tip for step three:
It’s only helpful to use social media if you know where your audience hangs out. Find them. Ask what they’d find helpful. Check out what types of information others in your industry are sharing. What are your most popular posts? Don’t be afraid to write about the same topics in a new way.
Copyblogger has loads of posts about how to write a great title.
Crystal Paine of moneysavingmom.com writes about saving money over and over.
Find out what your audience wants and give it to them! Over and over agian.
Ask for topic ideas or questions that you can answer in your content.
What’s trending in your industry?
Where are you different?
Do you have a unique view or approach?
Tip for step four:
When possible (once a month at minimum) provide a content upgrade. A valuable resource that takes your post and expands on it. This is a great way to serve your current audience and add your new readers to your list.
Great examples include a checklist, a cheatsheet, an audio, a challenge and a quick-start guide or a printable.
Tip to get started:
In the spirit of serving and being helpful I put together my Super Simple Blog Post Template for Busy People
It’s a great way to create your weekly post with bonus tips for those who don’t like to write.
Start thinking about posts as a 3 part story. The what, the why and the how. The template will show you exactly how and make it super easy for you to share valuable, relevant information with your audience.