Lessons Learned

Phyllis May 13, 2010 1 Comment

Sugardaddy’s – Proof Overdelivering Can Be Simple

I’ve been talking about 5 ways to develop a compelling marketing message. One of the steps is adding value. You should find a way for one simple reason.
It works.
Customers will love it.
They’ll talk to others about it.
They’ll come back for more.
Here’s a great example. I recently wanted to send a gift to a friend who lives across [...]

Filed Under: 5 Steps To a Compelling Marketing Message, Lessons Learned Tagged: benefits, customers, follow up calls, marketing, Message, Overdeliver, raving fans, sales, simplify, Sugardaddy's, Value

Phyllis May 1, 2010 2 Comments

The Perfect Time to Cold Call or Follow Up Call or Just Say Hi Call

I met with a client this week to talk sales process. She loves her work, but like so many didn’t have a sales system that was working for her. We mapped out a plan that she was excited to implement and we have some short term, do now steps that she could literally implement right away.
The conversation [...]

Filed Under: Connecting, Lessons Learned, Sales Rx Tagged: Action, call avoidance, call reluctance, Communicate, entrepreneur, Fear, follow up calls, Goals, Intention, marketing, passion, Rx, sales, sales calls, sales process

Phyllis May 14, 2009 Leave a Comment

Personal Brilliance Redux

I attended an event led by Jim Canterucci in January. E. Gordon Gee the President of The Ohio State University was there and talked about being brilliant too. Something he said has been rattling around in my brain since that day. He spoke about having “nerves like sewer pipes”.

That’s a memorable line just because [...]

Filed Under: Lessons Learned Tagged: entrepreneurs, marketing, personal brilliance, sales