I’m sure you have one.
A list of people you know could make a difference. If only you could connect with them somehow. If you just had the chance to talk to them about your idea or if you could just get your book in their hands everything would change.
Or maybe it’s potential clients. If you could land that up and coming new company then things would really take off. When you finally get the ear of an influential business leader in your industry then doors will open and opportunities will follow.
I love making lists. (It feeds my office supply habit) More importantly, it makes an idea real. It gives it a tangible life.
This easy to do activity can be a springboard to taking big steps forward. In my early sales days I was incredibly naïve. It never occurred to me that people wouldn’t want to buy from me.
And that made me fearless.
I made a list of the biggest companies with the most awesome data centers and began calling to schedule appointments. Just like that. I started with the enthusiasm that only a newbie could have. But then the funniest thing happened.
I got those appointments and in many cases, I earned the business. But the first step was identifying it. Making it real.
You Have to Own It First
Mentally you have to give life to the possibility. It’s never going to happen if you can’t picture it first.
Here are a few of my lists – some ideas to get you started. You don’t have to go public (although it may help to share this with a trusted friend or advisor) to give life to your own “most wanted.”
My Most Wanted Lists
People I want to interview on my (not yet public) podcast
Entrepreneurs I’d like to work with
Companies that I’d like to hire me for marketing services
Events where I’d like to speak or present
Conferences I’d like to attend
And that’s just for starters!
What or who is on your “Most Wanted” lists?