Jen Lehner is a digital marketing strategist, podcaster, adjunct professor of digital marketing at Cleveland State University and founder of the Front Row mastermind for entrepreneurs. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retriever. She’s our guest-host and boy, does she share some great info!
This is the 4th in our series with Jen and she gave us some great insights into future trends and how to get Facebook to help you get more views and up your engagment.
Today bots are seeing a 70% open rate with an open rate of 40%-50%. These rates are significantly better than email open/click through rates and Facebook ad rates. Which means a well thought out bot strategy can allow you to connect with a larger audience that’s going to see much more of your info.
It’s still permission marketing and giving people the choice to opt in, and the required opt-out options is key. Messenger bots are connect to Facebook so be sure and understand the rules that you need to follow
Messenger Ref Link
Pop up bot on your website example: “Ask Chatbot Jen” a question
Chat box for your website – allows interaction with the bot without leaving the page on your site
Facebook live bot option to deliver requested content
Reminder prompt for Facebook lives
Podcast and Alexa Flash Briefing, Great tip for non-Alexa people to get your briefing
By 2020 90% of content will be either audio or video! Pay attention to what Facebook is promoting. They will assist your efforts when you try out their new features and options.
Linkedin Video – increased engagement
Instagram Stories – micro content and engagement
Twitter Live Audio – via Periscope
Facebook Voice Only audio
Jen shares marketing strategies that you can make your own!
- Seek out someone who’s in a related field that is doing cool things on a platform you enjoy. See what they do that you like, figure out how you can take that strategy and make it your own.
- Try things using a secret group. Practice. Understand how to use the resources and learn what feels fun to you. Then do more of THAT!
- Consistency rules. Pick a platform that you enjoy and own it!
Check the framework from someone who’s doing great engagement. How can you adopt that and make it your own?
Life is too short to take the back row in life or in business!
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