The Basics: What is earned media vs. paid media?
Brigitte explains the difference and why earned media is so valuable.
Learn how to craft a pitch. Brigitte shares how to research and find a blog or podcast that’s covering your topic. Find someone who is doing the thing! She explains how and makes it super easy.
Hint: Think about what you’d like to receive as a pitch. Put yourself in the shoes of the person you are pitching. Be specific, be concise and make the ask.
Brigitte breaks down why being a guest on a podcast is so effective. It’s about engagement, and the ability to talk to your specific audience. Don’t miss the great tips for being a desired guest!
Podcast trends – you’ll be surprised how effective podcasting is when connecting with your desired listeners.
Repurposing your podcast guest appearance; this is huge. Brigitte gives 4 key ideas that will help you leverage it to attract other opportunities. She breaks down how to use this to generate trust and credibility too.
Tip: She also covers how to use a podcast guest appearance as part of your sales approach. This is a great idea to warm up a cold lead or connect with a new one.
Brigitte covers 2 specific steps that work for everyone, in any category. I love that she said “make it super easy for them to say yes!”
Bonus: Why competition is a good thing! She explains how to use it to raise your own profile.
Case Study: Brigitte talks about one of her clients who got great results being on podcasts. You’ll be amazed at the impact this had for her business. You can do the same thing because being on and hosting a podcast is a great way to make connections. It opens doors, and brings new opportunities come your way.
Get Booked on Podcasts
And See Your Own Podcast Audience Take Off
She is the founder of B, a boutique PR and digital marketing agency that supports CEO’s in taking their platform, and their companies, to the next level.
Her company has lined up podcast book tours and traditional media coverage in outlets like bustle and Today.com for author-entrepreneurs like Being Boss and Amber Rae on the release of their books, booked the founders of software companies Wildbit and Showcase Workshop in leading podcasts in their space, and helped grow small businesses like Author Accelerator and The Contract Shop.
Brigitte also offers three CreativeLive courses for growing businesses, who are looking to get started with PR on their own.
After getting her start in PR in the high-intensity agency world, Brigitte designed her agency to bring structure and calm to the sometimes chaos of PR. Her clients and team collaborate from around the country. She lives in North Carolina with her husband and enjoys hiking, the thriving local food scene and easy access to the airport for quick escapes.