Build Buzz And Sales with Karl!

 

I had a great time talking to Karl Staib the genius behind PartyBizConnect.

Karl of Party Biz Connect Interview by Phyllis Nichols of SoundAdvice Sales And Marketing

He shares some very personal experiences that helped him grow and build his online businesses.
Yes, more than one!

He knows how to help you generate buzz for your business, your book or just help you raise your online profile!
Check out how to participate or have your own party!

You can also check out his SuperPower info at WorkHappyNow!

Twitter: @PartyBizConnect

Check out the next party!




 

Erica Cosminsky Shares Her Story And Sales Savvy!

Learn what to do (and what not to do) from someone who’s been there!



 

Erica was so generous. She was open and honest and tells what worked, what didn’t work.
She also tells us about her sales success on twitter (it’s not what you think either) and how to do it for yourself.

Links mentioned on the call; you’ll want to check these out!

Connect with Erica here: www.cosminsky.com

Her business sites:

The Small Business Transcriptionist

The Invisible Office

Hootsuite

Follow Erica on Twitter  @Cosminsky

Questions for Erica?

Interested in sharing your story?

Let me know in the comments!

 

Sales Questions And Solutions

Time To Answer Your Questions

I promised to to do a video response – and here it is.  My editor (and best husband ever) was out of town today and I decided to post this as is – just me chatting with you about a sales question.

 

More questions?  I’m happy to answer yours.

Post them here in the comments or email them!

More Sales More Money More Options

IncomeProducingActivity

I love my new SoundBite image don’t you?

I was lucky to win the services of Jason and he created this image for me.  I love the retro look!
Check out his work here!

Looking for help with your daily sales activities? Leave a comment (or email for privacy) and I’ll answer each one!

The Sales Number And Your Marketing Happily Ever After

You can’t sell your products and services to everyone.

As a solopreneur there is a limit to how many people you can reach, sell to and serve.
If you offer services this is especially true.
Your time and creative ability are limited.
You can hire others to help and automate steps to make things more efficient.
You can package services to streamline your offerings.
Creating an information product, book or reproductions are also a great way to add revenue and sell what you do to more people.

It’s critical to know your numbers.

I know you’re creative and big picture and spreadsheets aren’t your thing.
Which is why it’s even more important to understand this concept.
Here’s a way to start.
Get some paper and a sharpie and a calculator.

Write down how much you’d like to make each month.

Is it more than what you make now?
Maybe it’s a lot more.
How much do you charge per hour or per piece of art, or web design or per page of copy written?
Your current rate.
Is it physically possible to work the number of hours each month? (for now just assume the customers will be there)
Could you actually do it?
If you’re like most, the answer is no.
Now what? Raise your rates? Contract out? Add additional revenue sources?
Maybe all of the above.

Put a plan in place and start implementing.

You won’t get to that number you just wrote down without a game plan.
Let’s get back to the whole idea that you can’t sell to everyone.
The fastest, easiest way to get to your number is by knowing who is looking for what you do and marketing to them.
A bunch!
With options.
Multiple ways for them to hire you, or buy what you have.

But it means you have to decide exactly who those people are.

Your marketing will get so much better when you talk to just those people.
Don’t be afraid to be specific.
Do you have lots of designers or doctors in your client list now?
Start there.
Talk to them – address the issues their industry faces in particular.

Here’s an example: Let’s say you design websites.
You’ve worked with a few financial planners and people who work with high wealth individuals.
They have tons of regulations about what they can and cannot say.
You learned this from your previous clients.
You can address their fear about compliance, keeping things legal and still being unique and original.

You talk their language.

You understand the restrictions about what they can and cannot do.
Your marketing talks about how to attract high wealth individuals with design.
You offer a free resource that tells people in the financial industry how to brand themselves starting with great web design.
You have relevant social proof in your portfolio and client testimonials.

See how that works?

Now deciding how to write and talk about what you do is easier.
Finding the people who understand what you’re talking about is easier.
Learning where to reach your audience becomes so much clearer and less time is wasted broadcasting to the those who aren’t going to “get” you.

I promise if you start here and get really clear about who you want to work with – really understand this part, the other steps will become so much easier to take! You’ll be hitting your goal in no time!

What about this works for you?  What doesn’t?  I’m here to help.

It’s time to hit your number! Schedule your one hour session to jump start your sales.

Petite Lap Giraffes and Selling Your Thing!

Have you seen the DirecTV commercials with the petite lap giraffes?

I love them.
I want one!  Check out the video of the tiny one doing his workout on the treadmill.  Genius.

The folks at DirecTV realized they were on to something and took it a step further.
The petite lap giraffe web cam! Seriously!

This got me thinking about you and your business.
And I started thinking about how you can use this concept to promote your products!
How can you get us behind the scenes? Can you show us how you do your work?
Building credibility and trust is a blend of who you are, how you interact, but most importantly how you treat your clients.
You already know it’s about them.
Invite them in, give them a tour, throw open the door!

Not sure what to do? Here are a few ideas to get you started!

Show us how you do your thing like Vanesa does.
If you do commission work, you could add a DVD with the “creating of” to your services!

Teach me how to do something.
I may never be a great photographer like you, but I’d love to have your show me how you frame a landscape photo.
Let me in on how you write your songs, or collaborate in the studio.
Invite me to your kitchen – show me how you’re creating my cake, or the best way to cook an artichoke.
Take me on a tour of your facility.
Introduce me to the people who answer the phone, or make your products.
I once took a tour of the Longaberger basket factory and watched the weavers work.
Do the same thing at your place, virtually.

Take us shopping for the supplies you select for your jewelry.
Show me how to select a frame and mat for the prints you sell.

Let us “listen in” to a coaching call (with your clients permission – and where appropriate)
Do you have a killer system for follow up? Let us in on it!
Let us watch a class and get a taste of what working with you is like.
Share a productivity tool that makes your work day easier.

Are you in a highly regulated business where you can’t do the behind the scenes stuff?
Do an animoto video of the steps involved in my mortgage application/approval process.
Tell me what to expect when meeting with you for legal advice.

How can you give your customers a “behind the scenes” peek?
Let us know in the comments!



SoundAdvice Sound Bite: Make The Offer

 Looking for a little inspiration? Today’s Sound Bite is all about making the offer. 

SASB_MakingTheOffer_030211

 

Questions about your offer? Leave them in the comments and we’ll tackle them together.

Would a chance to talk about your offer help?  We can make that happen here.