Value

Phyllis July 20, 2010 3 Comments

9 Sales Myths You Have To Ignore!

Like any industry or profession – there are certain stereotypes and assumptions. Jocks aren’t too bright, accountants are dull, programmers are nerds,actresses are bimbos and doctors are benevolent. There can be a kernel of truth; let’s face it these misconceptions start somewhere.
Salespeople and the sales and marketing industry are no different. I’ve identified 9 “myths” or misconceptions [...]

Filed Under: Lessons Learned Tagged: Action, entrepreneur, marketing, Pricing, sales, Sales Myths, Value

Phyllis May 13, 2010 1 Comment

Sugardaddy’s – Proof Overdelivering Can Be Simple

I’ve been talking about 5 ways to develop a compelling marketing message. One of the steps is adding value. You should find a way for one simple reason.
It works.
Customers will love it.
They’ll talk to others about it.
They’ll come back for more.
Here’s a great example. I recently wanted to send a gift to a friend who lives across [...]

Filed Under: 5 Steps To a Compelling Marketing Message, Lessons Learned Tagged: benefits, customers, follow up calls, marketing, Message, Overdeliver, raving fans, sales, simplify, Sugardaddy's, Value

Phyllis March 24, 2010 1 Comment

Sales Rx: When You Don’t Know What To Do

What To Do When Bad Things Happen
Owning a business means you’re juggling lots of things. There are so many challenges and priorities, it’s often hard to see when things get slightly off track. Sometimes, things aren’t broken or in need of repair so much as a cry for attention.
Then IT happens. A competitor lands the account [...]

Filed Under: Sales Rx Tagged: Action, Communicate, Desire, entrepreneurs, Mission, passion, Performance, Prescription, Pricing, Profile, Rx, sales, Value