Kelvin and I (husband and wife team at SoundAdvice) are podcasting about podcasting this episode.
It’s my favorite medium (or is it media?) for a few reasons. One, I like to talk and that’s much less time consuming than writing.
Second, it’s personal. At least it is to us. We are partners in our business and it’s work, but it’s what we like to do. Our goal is to provide some context around what’s working for us and our clients in the hope that it’s helpful to you.
Small business ownership can be rewarding and terrifying at the same time. We partner with our clients because often, we’re all dealing with some of the same issues and concerns. I don’t know about you, but I find huge comfort and courage knowing we’re not alone.
So we podcast. So you know you aren’t alone either.
This episode is full of reasons why podcasting isn’t going away anytime soon. The audience continues to grow and Google and others are putting more resources behind it.
– why it’s now easier to get started and less hassle than just a couple of years ago
– the impact even modest download numbers can have on your business
– why podcasts (and the hosts) create such strong connections with their listeners
– a great example of using podcasts as part of a killer content repurposing strategy
If you’re thinking about podcasting or if you know you want to and need a little nudge to get going then download the free Quick Start Guide and reach out and let us know how we can help.